Advertising Communication

Semester: Fall
Instruction language: English
This course defines a cultural approach to the study of advertising and its history as a means to understand advertising and branding as central components in capitalist economies and indicators of cultural attitudes and ideologies. The course examines how advertisements create meaning, the mechanisms of persuasion, and the changing strategies that have been used by advertisers and marketers in the 20th and the early 21st centuries. It also examines the impact of print, television and digital media on advertising, the emergence of brand culture, and changing consumer practices. Through practical projects and a wide range of readings, students will create a paradigm for understanding the social effects of advertising.


Semester: Spring
Instruction language: English
This undergraduate-level course is an overview of the discipline of sociology and introduces students to the study of society, with the goal of familiarizing them with the most influential theories used by sociologists to think about the social world. The topics covered include the sociological imagination, culture and communication, roles and organization, stratification and class, poverty and inequality, collective behavior and social movements, deviance and social control, power and social change. Through class discussion and weekly activities, students will engage in critical thinking about social and cultural issues and gain exposure to different types of sociological research.